Tour de France

The Tour de France is one of the world's top-tier and oldest road cycling races. Founded in 1903, it has a century-long heritage and has become an iconic IP in the sports world that combines professionalism, viewability, and global influence.
As the "golden benchmark" of road cycling, the Tour de France takes place every summer in France and neighboring countries. Covering approximately 3,500 kilometers, the race includes diverse stages such as flat roads, mountainous terrain, and time trials. It gathers 22 of the world's top professional teams and 176 elite riders to compete, putting their physical fitness, tactics, and teamwork to the ultimate test — each champion is hailed as the "peak champion" in the cycling field.
In terms of communication influence, the Tour de France reaches over 190 countries and regions worldwide, touching billions of audiences through television, online, and other channels. The race route passes through iconic landscapes such as France's Eiffel Tower, the Alps, and Provence's lavender fields, deeply integrating sports competition with cultural and natural scenery. It not only boasts a solid base of hardcore sports fans but also attracts the attention of a broad audience pursuing quality and vitality.
Currently, Mighty Sports obtained the exclusive authorization of the Tour de France in 2018, enabling diverse collaborations around the event IP — including brand co-branding, marketing promotion, and event execution. This helps brands connect with global top-tier sports traffic and achieve dual upgrades in brand value and influence.
 
Mighty Sports is committed to providing professional sports services and cooperation support:
In 2019, the Tour de France partnered with Shokz, launching the AS800 Tour de France co-branded headphones with OpenEar technology. Leveraging the professional event endorsement, it achieved technological breakthroughs and market expansion.