About Us

Mighty Sports
Mighty Sports (Hong Kong) is a comprehensive sports-industry group founded by Pibin, integrating two core subsidiaries: Gravity Sports and Madein Sports Agency (Shanghai). With an international perspective and deep industry know-how, Mighty Sports operates across three major business pillars:
-
Sports Equipment Brand Agency and Distribution
-
Sports Event IP & Athlete Agency
-
Sports Event Planning, Operation, and Execution
Over the years, the company has built a broad global network, expanded operations across Asia and Europe, and established subsidiaries in France, Germany, Malaysia, and Thailand, as well as an agency branch in London. Mighty Sports is committed to connecting world-class sports resources with brand value, fostering long-term industry growth, and contributing to the global sports ecosystem.
Gravity Sports
Gravity Sports was founded after Pibin’s 13-month solo cycling journey across 18 countries and 21,000 km. Drawing on his deep understanding of outdoor sports and strong industry relationships, Gravity Sports quickly grew into one of the top three Garmin distributors in China.
Today, Gravity Sports:
-
Serves as a major distributor for Garmin in China
-
Holds the general agency rights for SHOKZ in China’s outdoor sports channel
-
Holds the exclusive China, Malaysia, Thailand, and South Korea agency rights for SiS (Science in Sport)
-
Has developed partnerships with 3,500+ retail terminals across China
-
Operates sales subsidiaries in multiple international markets
With a focus on sports equipment and nutrition brands, the trading arm continues to expand its global footprint and product distribution capabilities.
Madein Sports Agency (Shanghai)
Founded in 2016, Madein Sports Agency specializes in sports IP and athlete brokerage. Pibin recognized early that Chinese sports brands would increasingly rely on top global sports IPs and athletes to support brand growth; Madein was created to fill that need.
Key achievements and assets include:
-
Securing China region agency rights for major events and athletes:
-
Tour de France
-
Dakar Rally
-
Chris Froome (four-time Tour de France champion)
-
Eliud Kipchoge (marathon world record holder and legend)
-
-
Delivering end-to-end sports marketing projects:
-
Tour de France × SHOKZ
-
Kipchoge × SHOKZ
-
Kipchoge × C’estbon
-
Kipchoge’s China Tour
-
Tour de France Challenge
-
-
Supporting Chinese brands going global through a dedicated London branch, working closely with clients including Huawei, CHANGAN Automobile, and SHOKZ
Madein continues to connect Chinese brands with world-class sports properties, enhancing their global influence and storytelling power.
Pibin

Pibin’s journey began not in a boardroom but on a bicycle. In 2011, driven by his passion for outdoor sports, he embarked on a solo cycling expedition across Asia and Europe, covering 21,000+ kilometers over 13 months. This experience shaped his worldview and laid the foundation for his future businesses.
Key highlights of his personal and entrepreneurial story:
-
Began hosting 20+ sharing events after his expedition, where he built strong ties with sports communities and bike shops in China
-
Founded Gravity Sports, transforming passion into a leading sports equipment distribution business
-
Founded Madein Sports Agency to support Chinese brands with global event and athlete resources
-
Established Mighty Sports to integrate and expand his business portfolio globally
-
Continues to drive the vision of creating a sports-industry ecosystem rooted in passion, professionalism, and global collaboration
Pibin remains committed to bringing the power of global sports closer to brands, partners, and communities worldwide.